Warriors Pride, Oakland Pride

June 17, 2016–ONGOING


WARRIORS PRIDE, OAKLAND PRIDE is a small installation in the Gallery of California History that celebrates the Golden State Warriors’ 2015 NBA Championship and 2015-16 record-breaking season with 73 wins. Authentic 2015 championship memorabilia and items worn by individual players are on display: a 2015 Championship Ring, a jersey signed by the entire 2015 Championship team, a signed basketball by this year’s incredible 73-9 team, and sneakers worn by players Klay Thompson, Harrison Barnes, and Festus Ezeli. A "Selfie Wall" is provided for visitors to snap a picture with the team at the 2015 Victory Parade.

I served as the lead graphic designer on the project, providing the identity and exhibit graphics.

Creative Direction  |  Identity + Mark  |  Graphic Design



For the title treatment, the decision was made to keep the design on brand with the Warriors team identity; hence the ubiquitous (and not particularly elegant) Copperplate Bold.

The "Selfie Wall" lets visitors insert themselves into the 2015 Warriors Victory Parade. 

All the signatures of the 2016 team on the basketball are identified by player name and number; they were sent directly from the team and scanned for this label.

As we did with the 2015 NBA Championship, the museum purchased a number of street pole banners in Warriors colors for the 2016 Finals. The "Oakland Museum of DUBS" was a mashup I created, combining the OMCA institutional advertising campaign developed by H&L Partners with the Golden State Warriors "Strength in Numbers" campaign.