Dave Gottwald is an award-winning visual designer and design educator with extensive experience in design for user experience and interaction, print and digital media, and within the built environment. Areas of expertise include creative direction, brand strategy, identity work, naming and copywriting, exhibition design, publications, digital experiences, and marketing campaigns. He is deeply interested in history, immersion, and storytelling; in exhibit spaces, in print, online, and on devices.
Dave is currently Assistant Professor in the Art + Design Department of the College of Art & Architecture at the University of Idaho. He teaches interaction design for devices, experiential design for the built environment, graphic design, typography, digital imaging, design history, and a variety of other core classes. Dave's research explores the theming of consumer spaces and the genealogy and taxonomy of thematic design, continuing to expand upon his MFA Thesis, THEMERICA™.
Gottwald taught graphic design at the Academy of Art University in San Francisco for ten years in the Pre-College, Undergraduate, and Graduate programs. From 2011–2016, he served as an MFA thesis advisor at AAU. Dave has spoken and written for variety of groups: the American Anthropological Association, American Institute of Graphic Arts (AIGA), Arts Reach Association, the Idaho Art Education Association, Common Ground Research Networks, Design Incubation, and the University & College Designers Association (UCDA). He is a former member of the AIGA San Francisco Board of Directors, and served as a reviewer at AIGA SF's annual Portfolio Day for many years.
Before taking his current position at the University of Idaho, Dave was Senior Designer at the Oakland Museum of California where he was responsible for the creative direction of 2D exhibit design, exhibition branding, and identity projects. He served as designer or lead designer on over two dozen exhibits and installations (including at Oakland International Airport), ranging from 1,100 to 30,000 square feet. In addition he provided creative direction for marketing efforts and advertising campaign work.