I was first introduced to the mood board technique as a graduate student. It is a common tool for not only design students but also creative professionals in graphic design, architecture, advertising, fashion, and interior design. Mood boards are often flat, but I prefer to employ a more three-dimensional approach. I was interviewed about this process in The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces by Scott Lukas.
Collage | Acrylic | Watercolor | Pastel | Tempera
This is the board for my CHINATOWN neighborhood rebranding project. The "roofline" is constructed of styrofoam takeout cups, painted jade green.
A typographic board study for my MFA portfolio.
This board was for a San Francisco design magazine concept.
A color and tone board study for my MFA portfolio.
This board was for a lifestyle and travel magazine concept.