Mood Boards

I was first introduced to the mood board technique as a graduate student. It is a common tool for not only design students but also creative professionals in graphic design, architecture, advertising, fashion, and interior design. Mood boards are often flat, but I prefer to employ a more three-dimensional approach. I was interviewed about this process in The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces by Scott Lukas.

Collage  |  Acrylic  |  Watercolor  |  Pastel  |  Tempera

This is the board for my CHINATOWN neighborhood rebranding project. The "roofline" is constructed of styrofoam takeout cups, painted jade green.

A typographic board study for my MFA portfolio.

This board was for a San Francisco design magazine concept.

A color and tone board study for my MFA portfolio.

This board was for a lifestyle and travel magazine concept.

For my MFA Thesis, I created boards as a way to explore the essence of what I call thematic archetypes. This is the board for "TROPICAL PARADISE," which was featured alongside my interview in The Immersive Worlds Handbook.